The most popular Halloween costume award goes to Disney’s Frozen.
The movie came out in Nov 2013 with the song “Let it go” becoming a sensational hit across the internet. But after almost a year, the movie remains popular with 3 million costumes from Frozen sold. Bare in mind that these are only the official figures from Disney’s store which exclude DIY and unofficial versions.
Taking the top spot, about 2.6 million children have dressed up as characters from “Frozen” while Batman which came in second has about 2 million.
Disney expects the demand for “Frozen” merchandise to remain popular and have plenty of stocks to keep up with the demand.