We’ve previously seen AMC’s brilliant prank ad for its hit series The Walking Dead featuring an underground horde of zombie actors scaring New Yorkers.
To promote the fifth season of the television show, Sky Austria and Fox created and installed a digital billboard at a bus stop in Vienna to prank unsuspecting people while they waited.
In the ad, various individuals got a shock when zombies materialized out of nowhere. Understandably freaked out, they screamed and ran away—one man even raised his skateboard in self-defence.
What made the ad so scary was that it was superimposed over the actual street scene, making it look as though the ghoulish creatures were staggering towards them in real life.