Clever logo design with a secret meaning

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How many times have you take a close look at famous logos?
Although they do look simple, but these are logos designed to hide subliminal and secret messages.
Graphic designing has been brought to a whole new level. 

The FedEx logo has an arrow hidden between the letters E and X. Lindon Leader designed this famous logo in 1994, as Senior Design Director at Landor Associates, San Francisco. It was a result of a work where more than 200 logos were designed before the designer arrived to this solution. It won over forty logo awards worldwide.


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At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.


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Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration.


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Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R.


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That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.


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The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.


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The Formula 1 logo has a hidden number 1 between the letter F and the speed lines.


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The feathers of this peacock represent the 6 different divisions of NBC. The head is visible suggesting the peacock is looking toward the viewer.


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Carrefour is one of the biggest European retailers, and in French, it means “Crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter “C” in the negative space between the two arrows.


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The C and O letters at the beginning of the word shape a tyre, which Continental produces.


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At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.


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The Bronx Zoo logo shows the animals within a city with tall building. Smart play with positive and negative spaces.


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Snooty Peacock is a jewellery store. Notice the hidden peacock in the face.

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